Hudson Rising
This was a fun and important campaign to work on. Environment issues are close to my heart and this exhibit really dove into a lot of that history, bringing it all the way up to contemporary efforts like the Billion Oyster Project. Ultimately, it was a hopeful exhibition, showing both environmental decline but also efforts to restore New York’s waterways. We came up with 2 strong ideas to promote the exhibition and felt we could use them both.
New York Times ads
Full page newsprint and full page Sunday Mag
Videos
Used for NYTimes digital ads, Social ads, website, email, WNET broadcast, etc